Samsung
179 Case Studies
A Samsung Case Study
Samsung helped Maverik, a regional convenience store and gas station chain, address the challenge of conveying its adventurous brand identity and connecting with customers. Maverik's traditional static posters and print advertising were losing effectiveness, and the brand wanted to showcase dynamic digital content to both entertain customers and promote products.
Samsung, working with a partner, implemented a digital signage solution including high-brightness displays at gas pumps and digital menu boards inside stores. This Samsung-powered rollout led to impressive results for Maverik, including increased foot traffic from pumps to store, measurable sales lifts on promoted items, and positive customer feedback.