Case Study: Houston Astros elevate fan engagement at Minute Maid Park with Samsung LED displays

Houston Astros upgrade Minute Maid Park with Samsung’s 54,000-square-foot LED displays

The Houston Astros sought to enhance fan engagement and modernize the iconic Minute Maid Park by upgrading its outdated digital videoboards. The challenge involved balancing cutting-edge technology with the stadium's unique design and retractable roof, requiring a solution that would be vibrant in the Texas sunlight and support a variety of events. They partnered with Samsung for a future-proofed display solution.

Samsung implemented a comprehensive display overhaul, specifying and installing its XHB Series outdoor LED signage. This included a massive 55 x 124-foot primary scoreboard, a replacement left-field scoreboard, and over 45,000 square feet of ribbon boards, totaling 54,000 square feet of dynamic displays. The solution provided exceptional clarity and brightness, creating an immersive fan experience and new commercial opportunities. Samsung's partnership and technology delivered a championship-worthy visual upgrade, future-proofing the multi-purpose venue.

Houston Astros