Case Study: Beer Park by Budweiser achieves a world-class outdoor sports viewing experience with Samsung high-brightness displays

Beer Park by Budweiser uses Samsung to deliver a 360° outdoor viewing experience with 56 digital displays

Beer Park by Budweiser, a large outdoor bar and grill on the Las Vegas Strip, faced the challenge of creating a world-class outdoor sports viewing experience to compete with hundreds of other entertainment options. They needed extremely bright, reliable, commercial-grade displays that could perform under intense sunlight, temperature swings, and inclement weather. Samsung provided their high-brightness OH55 displays to meet this need.

Samsung implemented a solution consisting of 56 displays, including 23 OH55 high-brightness models and video walls above the bars. The solution provided a 360-degree viewing experience with auto-brightness sensors and weatherproof durability. The results were a distinctive customer experience that increased dwell times to over two hours per visit, drove up food and drink orders, and generated overwhelmingly positive customer reviews and social media buzz.

Beer Park by Budweiser