Case Study: Barrett-Jackson enhances auction customer experience with Samsung Galaxy tablets

Barrett-Jackson boosts auction engagement with Samsung Galaxy tablets and instant updates

Barrett-Jackson, a world-leading auctioneer of collector cars, sought to improve its auction customer experience by replacing printed vehicle information boards with a digital solution. To accomplish this, they partnered with vendor Samsung to deploy Samsung Galaxy tablets as interactive kiosks.

Samsung implemented a network of tablet-based kiosks, allowing users to browse a library of vehicle pictures and information, study detailed descriptions, and experience the restoration process. The solution enhanced the auction experience, helped Barrett-Jackson capture customer leads and sponsorship opportunities, and enabled instant updates. The kiosks received overwhelmingly positive feedback and helped cultivate the company's reputation for excellence.

Barrett-Jackson