Case Study: Avenue Stores builds customer loyalty and boosts sales with Samsung Galaxy tablets

Avenue Stores boosts sales 20% and recoups investment in 3 months with Samsung Galaxy tablets

The customer, Avenue Stores, a specialty clothing retailer, faced the challenge of limited in-store shelf space preventing them from carrying their full product line. This made it difficult for sales associates to showcase all available styles and sizes, potentially losing sales. To enhance customer service and save sales, they partnered with vendor Samsung to implement Samsung Galaxy tablets.

Samsung provided its Galaxy tablets equipped with a customized app, enabling Avenue's sales associates to actively engage customers on the sales floor with a full view of the entire inventory. This solution implemented by Samsung had a significant measurable impact, with associates closing twice as many sales per week as projected and achieving a 20 percent higher average transaction amount. Avenue recouped its investment in just three months while also building greater customer loyalty.

Avenue Stores