Case Study: Sportega saves 30% of campaign setup time with Samba.ai

Sportega saves 30% of campaign setup time with Samba.ai

Sportega, a Czech-based sports e-commerce and retail company, faced challenges with an overly complex Customer Data Platform that made multi-market email marketing automation technically intensive and difficult to scale. Their main hurdles included high manual effort, coordinating across 15 countries, and ensuring communication was relevant to customer interests in specific sports.

By implementing Samba.ai as its central marketing automation platform, Sportega streamlined its operations with intuitive, self-service automation scenarios and sport-based segmentation. The solution from Samba.ai resulted in a 30% time saving on manual campaign setup, allowed one marketer to manage campaigns for 17 markets, and significantly increased the relevance of communications through personalized content.

Sportega