Case Study: Prvni-lekarna boosts sales and orders with Samba.ai

Prvni-lekarna - Customer Case Study

Prvni-lekarna.cz, one of the leading health and beauty retailers in the Czech Republic, wanted to use email marketing more effectively to engage customers and boost sales, but manual creation and distribution of personalized campaigns was too time-consuming. They turned to Samba.ai and its Autopilot feature to automate personalized email marketing, while also looking to improve customer targeting across their e-shop.

With Samba.ai, Prvni-lekarna automated campaign creation and delivery, added smart triggers such as Repeat Orders and Abandoned Cart, and used web personalization on their homepage and product pages. Over about two months, this led to an 84% increase in orders, a 76% increase in sales turnover, and web personalization contributing 6% of total sales, while automated campaigns achieved strong open rates above 55% for Shopping Interest and 47% for Abandoned Cart.

Prvni-lekarna

Jiri Cerny

Head of Marketing