Case Study: Parfemy reduces marketing costs and boosts efficiency with Samba.ai

Parfemy - Customer Case Study

Parfemy SP, now Zivada.cz, is one of the largest online retailers of perfumes and cosmetics in Central and Eastern Europe, serving both B2C and B2B customers across several markets. Facing strong competition, low margins, and no dedicated in-house marketing team, the company needed a cost-effective way to personalize customer communications, reduce campaign preparation time, and improve ROI. To meet this challenge, it turned to Samba.ai.

Samba.ai recommended its platform and Autopilot to automate personalized product recommendations and marketing campaigns with minimal manual effort. The result was a substantial reduction in marketing costs, faster campaign preparation, better personalization, and stronger customer engagement, with Parfemy SP reporting better results than its previous, more expensive competitor solution. The company said Samba.ai helped it run high-performing campaigns continuously while saving time and improving efficiency.

Parfemy

Roman Semora

Marketing Specialist