Case Study: Košík.cz achieves higher conversion rates with Samba.ai

Košík.cz shifts 50% of ad spend to customer lists with Samba.ai

Košík.cz, a well-known online supermarket in the Czech Republic, sought to move beyond basic retargeting to achieve deeper personalization and a better connection between its internal customer data and advertising platforms. The challenge involved synchronizing large data volumes, connecting internal teams, and shifting from cookie-based targeting to real users. They partnered with Samba.ai to implement its CDP platform as a central hub for unifying and activating this data.

The solution from Samba.ai provided a single customer view and enabled the creation of dynamic audiences based on real purchase behavior, which were automatically synchronized with the Sklik advertising platform. This allowed for personalized messaging and automated marketing scenarios. The results were significant, with Košík.cz shifting 50% of its budget from retargeting to first-party customer lists and achieving a 20% higher data match rate in Sklik compared to other platforms, leading to a higher conversion rate.

Košík.cz