Case Study: Heureka accelerates personalized marketing with Samba.ai

Heureka - Customer Case Study

Heureka.cz, the largest online price comparison and shopping advisor platform in the Czech Republic and Slovakia, needed a way to manage increasingly complex personalized marketing across millions of users and products. As the company grew, its marketing team found campaign preparation too slow and manual, making it hard to respond quickly to customer behavior and market changes. Heureka turned to Samba.ai to automate and scale personalization.

Using Samba.ai’s AI-driven personalization platform, Heureka implemented automated behavioral triggers, dynamic content recommendations, and personalized web and email experiences. The result was a major boost in efficiency: campaign preparation time dropped from days to hours, a lean three-person marketing team could handle execution, and the team gained more time for strategy and creativity. Samba.ai also delivered real-time personalization support and responsive service that helped Heureka adopt the platform smoothly.

Heureka

Marek Dobry

Brand Manager