Case Study: a Fortune 100 company with an advertising division improves custom ad imagery quality with Sama GenAI model evaluation

a Fortune 100 company with an advertising division scales Gen AI ad imagery with Sama using 3 quality checks

A Fortune 100 company with an advertising division sought to scale its custom ad imagery by leveraging AI. Their challenge was to use a generative AI model to integrate contextual backgrounds into product ads, making the products appear to belong naturally in their new settings to enhance viewer connection and increase conversions. They engaged vendor Sama to evaluate the performance of their Gen AI model.

Sama implemented a human-in-the-loop validation process to assess the AI-generated imagery. The solution involved evaluating images based on critical criteria such as quality, relevance to the product, and naturalness to ensure seamless blending with no AI hallucinations. By providing this essential model evaluation service, Sama enabled the customer to enhance the effectiveness of their advertising strategies and optimize conversion rates.