Case Study: Hollywood & Highland boosts visitor engagement with Saltwater Software

Hollywood & Highland - Customer Case Study

Hollywood & Highland, the iconic Hollywood entertainment destination, needed a way to better present its diverse offerings and manage content more effectively across restaurants, retailers, events, and news. To support that goal, Hollywood & Highland turned to Saltwater Software and its website and marketing platform for destinations.

Saltwater Software delivered a fresh, mobile-friendly, responsive website with stronger branding, easier content management, business directory tools, event calendar navigation, social integration, and support for parking, movie showtimes, and nearby attractions. The new site reinvigorated interest in the property, positioned Hollywood & Highland as the voice of Hollywood, and helped increase visitor engagement by encouraging people to explore more content, stay longer, sign up for insider news, and return again.

Hollywood & Highland