Case Study: Downtown LA boosts website traffic and engagement with Saltwater Software

Downtown LA - Customer Case Study

Downtown LA turned to **Saltwater Software** to solve an image and visibility problem: visitors and local residents were not seeing Downtown Los Angeles as a compelling destination, despite its major renaissance. Saltwater Software provided a website and marketing platform tailored for districts, including branding, website design, and tools like location management, events, and content management.

Saltwater Software reinvented the brand and launched a flexible, easy-to-navigate site that highlighted events, businesses, special offers, and happy hours, then supported it with advertising, email newsletters, social media, and on-location outreach. The results were strong: in the first year, traffic to DowntownLA.com increased five-fold and email subscribers grew six-fold, with continued growth later leading the Downtown Center Business Improvement District to adopt “DowntownLA.com” as its primary brand.

Downtown LA