Case Study: Thirdera achieves a bold new brand identity and website with Salted Stone

Thirdera launches a new brand and website in 3 months with Salted Stone

Thirdera, a newly formed ServiceNow partner created from the merger of three competitors, faced the challenge of establishing a unified brand identity and a modern digital presence. They lacked a cohesive brand to represent their elite status and a single website to communicate their message and generate leads, necessitating a fresh start. They engaged Salted Stone to develop a new brand and build a website on HubSpot CMS.

Salted Stone created a distinctive new visual identity, including a logo and style guide, and built a UX- and SEO-optimized website from scratch. The project was completed on time, meeting two key deadlines, and resulted in a brand that successfully supported Thirdera's merger and differentiation as a cutting-edge leader. Salted Stone's solution provided the foundation for ongoing growth, enabling Thirdera to naturally acquire more partners and launch new offerings under the cohesive new brand.

Thirdera