Case Study: SimulTrans boosts website performance and leads with Salted Stone

Simultrans doubles inbound opportunities with Salted Stone after website launch

Salted Stone partnered with SimulTrans, a quality-focused translation and localization provider. Their aging website performed poorly on Google's Core Web Vitals metrics, threatening their search traffic and lead generation, and its design was outdated. They needed a modern, high-performance site that maintained the spirit of their established brand.

Salted Stone developed a new website on HubSpot CMS, strategically rewriting content for SEO and localization while elevating the existing visual identity. The result was a dramatic performance increase, with mobile Core Web Vitals scores jumping from 35 to 85. Following the launch, SimulTrans saw organic traffic more than double and received twice as many inbound opportunities, with some quickly converting into new customers.

Simultrans