Case Study: ResMed Achieves Digital Transformation with Salted Stone

ResMed triples monthly leads with Salted Stone

ResMed, a global leader in sleep and respiratory treatments, faced the challenge of establishing a direct B2C digital footprint to better serve consumers and consolidate its retail brands. Their goal was to create a seamless, personalized online journey that could grow with their business, moving beyond their traditional dealer partnership model. They partnered with digital agency Salted Stone to achieve this digital transformation using the HubSpot CMS.

Salted Stone implemented a comprehensive solution on the HubSpot CMS, which included dynamic personalization, a smart Solution Finder, an integrated store locator, and custom drag-and-drop modules. This strategy resulted in significant measurable success for ResMed, including lead-generation conversion rates of 25-40%, a tripling of monthly leads, and a steady growth in e-commerce revenue. The transformation centralised ResMed's customer experience, truly placing the customer at the centre of their business.

ResMed