Case Study: Rebel Internet streamlines the buyer journey with Salted Stone and HubSpot

REBEL Internet cuts order journey to 2 pages with Salted Stone

Salted Stone partnered with REBEL Internet, a UK-based Internet Service Provider (ISP) aiming to disrupt the broadband market. The customer's challenge was an unoptimized HubSpot instance that was disconnected from their order journey, making it impossible to report on the buyer's journey or create effective, data-driven follow-ups for abandoned carts and up-sell opportunities.

Salted Stone developed a new responsive website using HubSpot's CMS Hub and architected a new system. The solution included creating custom objects for tracking orders and accounts, integrating APIs for address and credit checks, and building dynamic content logic to recommend products. As a result, REBEL saw a contact-to-session rate over 15%, a massive increase in customer orders, and a streamlined buying process reduced from 43 clicks to just 10.

REBEL Internet