Case Study: N-SIDE achieves new energy leads in Europe with Salted Stone

N-Side boosts webinar conversion rate 49.28% with Salted Stone

N-SIDE, a deeptech company with an Energy division serving power market operators, faced a significant challenge when the COVID-19 pandemic halted its primary source of lead generation: in-person conferences. They needed to pivot to online events but required assistance to promote complex webinars to a highly niche audience in Europe. They engaged the vendor Salted Stone for a strategic program involving paid media and content services.

Salted Stone executed targeted LinkedIn ad campaigns and created SEO-optimized blog posts from the webinar content. The results exceeded benchmarks, achieving a 10.3% conversion rate (a 49% increase) and a lower cost per lead. The strategy successfully generated new leads and increased brand awareness for N-SIDE in its target European market.

N-Side