Case Study: Cedar Woods achieves inbound sales success with Salted Stone

Cedar Woods drives 15 sales and $7.5M+ revenue with Salted Stone

Cedar Woods, an award-winning property developer, faced a marketing challenge with limited audience understanding and an over-reliance on traditional advertising. They lacked a 360-degree customer view and struggled with pipeline visibility. For their Incontro project launch, they partnered with Salted Stone to implement an inbound marketing strategy, utilizing HubSpot Sales and Marketing Enterprise.

Salted Stone implemented a comprehensive digital campaign using targeted ads, a dedicated landing page, and HubSpot email workflows to generate and nurture leads. The results drastically exceeded all goals, achieving 1,464 MQLs (+305%), 254 SQLs (+181%), and 15 sales (+125%), contributing to an estimated $7.5 million in revenue. Salted Stone successfully proved the effectiveness of an inbound approach for Cedar Woods.

Cedar Woods