Case Study: University of Leeds achieves a successful UX overhaul without SEO losses with SALT.agency

University of Leeds preserves 1,846 page-one keywords with SALT.agency

The University of Leeds, a large UK higher education institution, partnered with SALT.agency for technical SEO support during a major UX/UI redesign of its course pages. Their challenge was to implement this new web design system and migrate the website without negatively impacting its SEO performance or overwhelming users, all while adhering to a short lead time.

SALT.agency provided comprehensive technical expertise, including MVP specifications, competitor benchmarking, and JavaScript analysis. This guidance allowed the University's internal developers to successfully launch the project, preserving 1,846 keywords on page one and improving the rankings for 696 others. The collaboration with SALT.agency minimized migration risk and maintained the website's strong organic search visibility.

University of Leeds