SALT.agency
20 Case Studies
A SALT.agency Case Study
Swaledale Butchers, a premium online butcher, faced the challenge of enhancing its brand visibility and competing against large retailers in a saturated market. They commissioned SALT.agency to implement an SEO campaign aimed at increasing average order value and establishing a differentiated value proposition for their restaurant-grade meat.
SALT.agency executed a comprehensive SEO strategy that included deep competitor research, content hub development, and optimization for EEAT. The results were significant, including a 120% growth in organic sessions, a 44% increase in average order value, and a 90% reduction in paid media spend. The campaign, which won a UK Agency Award, successfully positioned Swaledale to outrank retail giants and drive substantial business growth.