Case Study: Jewson achieves 7% organic revenue growth with SALT.agency

Jewson grows organic e-commerce revenue 7% with SALT.agency

Jewson, a UK-based building materials supplier, faced the challenge of stabilizing its e-commerce revenue from organic search as overall market demand declined sharply following the COVID-19 DIY boom. Partnering with SALT.agency, Jewson needed to maintain visibility and protect its organic performance despite a 22% drop in search volume for its sector.

SALT.agency implemented a strategy focused on commercial optimizations for key category pages, the creation of new categories, local SEO for branch pages, and the production of expert advice content. The solution delivered measurable results, with e-commerce revenue from organic search increasing by 7% year-on-year. Organic traffic significantly outperformed the market, decreasing by only 5% against the 22% drop in search demand.

Jewson