Case Study: a global invoicing software company improves Core Web Vitals by 63% with SALT.agency

a global invoicing software company improves Core Web Vitals by 63% with SALT.agency

A global invoicing software company sought an audit and consultancy from SALT.agency for its mobile Core Web Vitals ahead of a major Google algorithm update. The company's software provides financial services like payment scheduling and invoicing, but its website performance was being hampered, negatively impacting these key metrics.

SALT.agency implemented a comprehensive Core Web Vitals audit, analyzing key metrics and providing prioritized recommendations. After the company opted for a full site overhaul, SALT provided consultancy on a new WordPress theme and conducted additional audits. This solution led to a significant performance improvement, with FID increasing by 45%, LCP by 50%, and CLS by 94%, resulting in an average Core Web Vitals improvement of 63% for SALT.agency's client.