Case Study: Swann Insurance achieves 76% higher conversion rates with Salt & Fuessel

Swann Insurance boosts leads 20% with Salt & Fuessel

Swann Insurance, a leading Australian motorcycle insurance provider, faced the challenge of a website that was underperforming and not delivering the expected quantity of leads. Their objective was to improve the site's usability and quoting tool while simultaneously increasing conversion rates. They engaged the vendor, Salt & Fuessel, to conduct user testing.

Salt & Fuessel implemented an iterative user testing solution with three targeted rounds. This process provided the insights needed to simplify the quoting form and improve site navigation. As a result, Swann Insurance saw a 20% increase in leads, a 76% increase in conversion rates, and a 13x return on investment from the project.

Swann Insurance