Case Study: Rest Your Paws achieves sustainable growth with Salt & Fuessel's SEO & SEM

Rest Your Paws lifts SEM conversions 290% with Salt & Fuessel

Rest Your Paws, a multi-location Australian pet wellness service, faced challenges in scaling its digital presence. The company needed to increase brand awareness through non-brand organic search visibility and scale its SEM campaigns efficiently without exceeding its cost-per-lead targets. To address this, they partnered with the vendor Salt & Fuessel for comprehensive SEO and Google Ads services.

Salt & Fuessel executed a strategy focused on data-driven keywords, local search optimization, and engaging content. Their solution included optimising landing pages, improving technical SEO, and refining audience targeting for Google Ads. The results were a 284% YoY increase in non-brand organic traffic and a 290% increase in SEM conversions, all while reducing the cost per conversion by 48% and decreasing the cost per lead by 36% year-on-year.

Rest Your Paws