Case Study: Leo Cussen achieves record PLT enrolments with Salt & Fuessel

Leo Cussen boosts Practical Legal Training enrolments to 300 with Salt & Fuessel

The customer, Leo Cussen, an education provider, challenged Salt & Fuessel to significantly increase enrolments for its Practical Legal Training course beyond its previous annual record of 239.

Salt & Fuessel implemented a solution involving website optimization to improve the user journey and a redesigned enrolment form, complemented by social media and Google Ads campaigns. The vendor's efforts successfully increased conversion rates by 84% and drove enrolments to a maximum of 300, generating a 13x ROI and forcing a halt to advertising due to overwhelming success.

Leo Cussen