Case Study: 3PE Build achieves qualified B2B leads with Salt & Fuessel

3PE Build lifts conversion rates to 15% with Salt & Fuessel

Salt & Fuessel partnered with 3PE Build, a B2B construction company, which was initially hesitant to invest in Google Ads due to concerns over low-intent traffic and poor lead quality common in B2B paid search campaigns.

Salt & Fuessel implemented a phased, intent-first Google Ads strategy targeting high-value niche keywords. The results proved highly successful, with the campaign consistently achieving a CTR above 16%, a 38% impression share, and conversion rates exceeding 15%, leading to a stream of qualified leads for large-scale projects.

3PE Build