Case Study: Centro achieves scalable DTC cushion sales with Salsita Software's 3D configurator

Centro cuts design time by 20% with Salsita Software

Centro, a direct-to-consumer cushion and pillow brand, faced the challenge of scaling its family manufacturing expertise into a digital business. Without a digital infrastructure, buyers had no way to easily customize products or explore its extensive fabric catalog, which overwhelmed the sales team with support questions and hindered growth. To overcome this, Centro partnered with Salsita Software to implement a 3D product configurator.

Salsita delivered a solution featuring an AI assistant for guided fabric selection, parametric models for custom sizing, augmented reality previews, and direct e-commerce integration. This allowed buyers to self-serve, reducing design time by 20% and coordination time by 60%. The results for Centro included a scalable direct-to-consumer sales channel with fewer manual touchpoints and a smoother experience for its customers.

Centro