Salience
27 Case Studies
Case Study: The Independent Pharmacy achieves 33% YoY link growth with Salience
A Salience Case Study
The Independent Pharmacy drives 33% YoY link growth with Salience
The Independent Pharmacy, a leading UK online pharmacy, faced a shrinking market with a 14% year-on-year decline in search demand. Compounding this challenge, the rise of AI Overviews and AI assistants in search meant that success now depended on being understood and referenced by AI systems, requiring a new level of authority. To address this, they partnered with Salience for a Digital PR programme.
Salience implemented a high-volume Digital PR strategy, running 72 campaigns that leveraged expert commentary from the pharmacy's own doctors and pharmacists. This approach secured 231 high-quality backlinks, a 33% year-on-year increase, and a combined brand reach of 240 million. The results for The Independent Pharmacy were substantial, including a 78% rise in SERP visibility and a 13% growth in branded searches, establishing them as a top-searched online pharmacy brand in the UK.
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