Case Study: The Entertainer achieves 100,000+ clicks from age-led SEO with Salience

The Entertainer generates 100,000+ clicks with Salience

The Entertainer, a major toy retailer, tasked Salience with developing a new organic search strategy to compete more effectively. Their challenge was to enhance visibility for key categories, prioritize their "Shop by Age" journey, and increase conversion rates to meet their ambitious growth goals.

Salience implemented a solution focused on improving site foundations, navigation, and information architecture. They optimized "Shop by Age" pages with intent-matched content and integrated it into the main navigation. This approach generated over 100,000 clicks from age-led searches and significantly increased branded keyword performance, with an 83% rise in impressions and a 23% increase in clicks.

The Entertainer