Case Study: Ted Todd achieves 2,208% more ranking keywords with Salience SEO and site consolidation

Ted Todd increases ranking keywords 2,208% with Salience

Ted Todd, a luxury flooring retailer, came to Salience with a challenge. They were managing three separate brand websites (Ted Todd, Woodworks, and Studio) which created a confusing customer journey, required extra resources, and were underperforming in search visibility. They needed to consolidate these siloed domains and streamline their online presence.

Salience implemented a comprehensive SEO and site consolidation strategy. This involved extensive keyword research to identify high-intent opportunities, a page-gap analysis to build a new data-led site structure, and the creation of intent-matched content to educate customers. The solution merged the three sites into a single Ted Todd domain. As a result, Ted Todd achieved a 2,208% increase in ranking keywords, a 20% increase in conversion rate, an 8% increase in average order value, and a 55% increase in visibility.

Ted Todd