Case Study: Riviera Travel achieves £10.5M in organic revenue with Salience

Riviera Travel generates £10.5M in organic revenue with Salience

Riviera Travel, a leader in the travel industry, faced a challenge with its website structure, where destination and tour pages were not aligned with user intent, causing confusion and weak engagement. The vendor Salience was tasked with improving visibility and conversion rates through SEO, content, and digital PR services.

Salience redesigned the site architecture to separate informational destination pages from commercial tour pages, aligning each with specific customer intent. This was supported by a data-driven digital PR strategy that generated significant media coverage. The solution delivered over £10.5 million in organic revenue, 1,361 transactions, and dramatically increased visibility, including achieving 84% visibility in the river cruise category and surpassing their competitor Viking.

Riviera Travel