Case Study: Livescore Bet achieves 88% organic visibility with Salience SEO & PR

Livescore Bet boosts organic visibility by 88% with Salience

The customer, Livescore Bet, an ambitious challenger brand in the gaming sector, partnered with the vendor Salience to tackle the significant challenge of establishing a strong organic search footprint. Their primary goal was to triple their organic visibility in an online betting market dominated by large, established competitors and a target audience with no prior brand loyalty.

Salience implemented a targeted SEO and content strategy that focused on identifying and capturing low-competition, high-intent long-tail keywords, particularly for niche sports and live betting terms. The solution involved extensive keyword research, on-page optimization, and the development of a content module directly on betting pages to build topical authority. As a result, Livescore Bet achieved an 88% organic visibility rate, surpassed category leaders in live betting, and saw an 11% increase in top 10 keyword rankings, alongside massive growth in organic clicks and impressions.

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