Case Study: Funktion Events achieves 33% more leads with Salience PPC and automation

Funktion Events boosts leads 33% with Salience

Funktion Events, a UK-based company providing events like hen and stag parties, had to hibernate its business due to the COVID-19 pandemic. The challenge was to reactivate its online lead generation in a volatile market with reduced customer confidence and a smaller advertising budget. They enlisted Salience to manage their PPC campaigns.

Salience quickly pivoted the account towards new opportunities like virtual team building activities. They utilized smart bidding, hourly bid modifiers, and tailored ad copy to maximize a small budget. This strategy, combined with remarketing and unique scripting to monitor search trends, delivered significant results. Salience achieved a 33% increase in leads, a 46% higher conversion rate, and a 12% decrease in cost per acquisition, generating so many leads that Funktion Events asked to pause campaigns due to exceeding operational capacity.

Funktion Events