Case Study: Factory Direct Flooring achieves 10.5 ROI with Salience's content-led SEO solution

Factory Direct Flooring boosts organic visibility 53% with Salience

Factory Direct Flooring, a retailer of flooring solutions, experienced a significant drop in organic traffic and year-on-year performance. They engaged Salience to implement a content and SEO solution to reverse this decline and build a sustainable strategy for growth.

Salience addressed the challenge by fixing technical site issues, restructuring category pages around user search behavior, and creating new intent-led content. This comprehensive content-led SEO solution resulted in a 53% increase in visibility, an 81% increase in organic traffic, and a strong return on investment of 10.5.

Factory Direct Flooring