Salience
27 Case Studies
A Salience Case Study
Dreams, a UK bed retailer, wanted to establish itself as the owner of sleep and improve its organic search performance. To meet this challenge, they partnered with Salience for a comprehensive SEO and content strategy.
Salience implemented a solution that included technical SEO auditing, extensive keyword research, and the creation of a new content hub called the Sleep Matters Club. This involved producing over 50,000 words of optimized page copy and a wide range of editorial content. The results were significant, including a 781% increase in organic traffic and a 220% increase in revenue, establishing Dreams as the category leader in online visibility.