Case Study: Arbtech boosts conversions and leads with Salience CRO and PPC

Arbtech boosts conversions 36% with Salience

Arbtech, a market leader in arboricultural and ecological surveys, required a new website to improve performance and increase the number of new online enquiries for their niche market. Their existing site converted traffic reasonably well, but they sought to remove friction from the customer journey and better convert high-intent visitors. They partnered with the vendor Salience for a project involving content and PPC services.

Salience implemented a new WordPress website designed for conversion, using existing data to protect SEO equity and prioritize high-impact pages. The mobile-first design focused on clear communication of the proposition and strategic placement of calls to action. The solution delivered by Salience was a complete success, resulting in a 36% increase in conversion rate, an 11% decrease in bounce rate, and a massive 358% increase in mobile conversions, which significantly increased leads, revenue, and sales for Arbtech.

Arbtech