Case Study: 77 Diamonds boosts visibility and organic revenue with Salience Digital PR

77 Diamonds gains 57 links and 31% organic revenue growth with Salience

77 Diamonds, an award-winning jeweller, faced the challenge of becoming a leading authority on engagement rings in a competitive market where established competitors had strong reputations and trust was paramount. To help them achieve this, the digital marketing agency Salience implemented a Digital PR and content strategy.

Salience created a unique data-led asset called The Celebrity Engagement Ring Audit, which analyzed high-profile proposals to identify trends. Through targeted outreach to journalists and influencers across fashion, celebrity, and wedding verticals, the campaign secured high-tier press coverage. This strategy earned 77 Diamonds 280 backlinks from over 57 unique domains, resulting in a 31% increase in organic revenue, a 15% increase in visibility, and a 173% increase in page value.

77 Diamonds