Case Study: Midwest Dental achieves 17% more leads and 27% lower CPA with SalesX

Midwest Dental boosts leads 17% and cuts CPA 27% with SalesX

Midwest Dental, a dental services organization operating across multiple practice locations, faced the challenge of managing its Google Ads portfolio with a single national strategy. This approach often led to overspending in some markets while underspending in others with real growth potential. Their goal was to consistently exceed patient acquisition KPIs and reduce media waste without requiring additional budget, and they partnered with SalesX to achieve it.

SalesX implemented a solution using location-level budget and bid controls, allowing each practice to be funded against its own local demand. They used budget monitoring and pacing scripts to catch spending issues intraday and tracked calls and form fills as distinct conversions. As a result, SalesX increased Midwest Dental's patient lead volume by 17% while decreasing Google Ads spend by 15% year over year and cutting cost per acquisition by 27%.

Midwest Dental