Case Study: Harney & Sons achieves 135% conversion growth with SalesX

Harney & Sons boosts conversions 135% with SalesX

Harney & Sons, a family-owned global tea company, was running a conservative Google Ads program that limited its growth potential. Their challenge, addressed by SalesX, was to elevate the program's performance and give dedicated visibility to priority products like their new sustainable tea pouch packaging.

SalesX deployed its X-Alpha® software to scale high-intent queries and built customized Shopping campaigns for top-selling products instead of using a single undifferentiated feed. This solution drove a 135% increase in conversions, a 67% increase in sales, and a 121% increase in total conversion value for Harney & Sons.

Harney & Sons