Case Study: Gyft achieves 926% monthly sales volume growth with SalesX

Gyft boosts monthly sales volume 926% with SalesX

Gyft, a digital gift card company, faced the challenge of capturing search demand from its radio advertising. Listeners often searched for phonetic variants like "gift" instead of the correct brand name "Gyft," which led to missed opportunities and the risk of wasted ad spend on overly broad, generic terms. SalesX was engaged to help capture this converting, misspelled demand.

SalesX applied its ORCA methodology to mine and score long-tail search queries for conversion intent. They used state-level bidding and hour-of-day optimization to strategically manage bids and concentrate the budget. This solution drove a 926% increase in monthly sales volume, a 342% rise in new customer acquisition, and a 672% improvement in return on ad spend (ROAS) for Gyft.

Gyft