Case Study: Closet America achieves 80% higher CTR and 45% lower CPC with SalesX PPC optimization

Closet America boosts CTR 80% and cuts CPC 45% with SalesX

Closet America, a local custom closet company, faced the challenge of competing against national franchises with much larger advertising budgets in the same regional Google Ads auctions. Their vendor, SalesX, was tasked with helping them win on relevance and cost efficiency instead of spend, using their X-Octane and X-Alpha services.

SalesX implemented its X-Octane and X-Alpha technologies to optimize daily ad delivery and focus spend on the highest-converting keywords. This strategy significantly improved ad relevance and performance. As a result, Closet America achieved an 80% increase in click-through rate, a 45% reduction in average cost per click, and a 68% growth in clicks year over year.

Closet America