Case Study: Children's Learning Adventure achieves 78% ROAS lift with SalesX

Children's Learning Adventure boosts ROAS 78% with SalesX

Children's Learning Adventure, a multi-location childcare provider, faced the challenge of managing Google Ads for over 45 centers without visibility into which campaigns were generating phone calls, their primary source of enrollment inquiries. Their vendor, SalesX, was brought in to help them gain granular insight and improve their return on ad spend.

SalesX implemented call tracking and lead identification to measure phone conversions, deployed specialized budget scripts to manage spend across all locations, and ran continuous A/B ad testing. This solution provided the necessary data for optimization, resulting in a 78% increase in ROAS, a 29% lift in click-through rate, and a 49% reduction in cost per conversion.

Children's Learning Adventure