Case Study: Aeroflow Healthcare achieves 43% more conversions with SalesX Google Ads optimization

Aeroflow Healthcare boosts Google Ads conversions 43% with SalesX

Aeroflow Healthcare, a provider of breast pumps and durable medical equipment through insurance, faced the challenge of needing to expand its qualified lead volume while tightly controlling and reducing its customer acquisition costs. Their growth targets required a solution beyond manual optimization to avoid rising costs, so they partnered with SalesX and utilized their X-Octane® technology.

SalesX implemented a continuous testing program for ads and landing pages, used X-Octane® to accelerate budget into peak performance times, and built a custom DMA bidding script. This solution drove a 43% year-over-year increase in conversions and a 20% increase in click-through rate, while the custom script reduced the average cost by 27% year over year.

Aeroflow Healthcare