Case Study: Colt achieves better sales and marketing alignment with SalesWings

Why telecom giant Colt achieved superior sales and marketing alignment with SalesWings

Telecom giant Colt faced significant data integrity and alignment challenges after migrating from HubSpot to Salesforce Marketing Cloud. Their marketing and sales teams were hindered by data silos, a complete lack of visibility into lead engagement, and a broken lead scoring model, which created friction and caused missed opportunities. To address this, they partnered with SalesWings.

The solution from SalesWings provided the missing first-party behavioral data, tracking over 130,000 monthly website sessions to fuel a new lead scoring model. This gave both teams a single source of truth and real-time insights into lead and account intent, allowing them to prioritize effectively and act smarter. The result was a successful platform transition, empowered and aligned teams, and a data-driven go-to-market strategy that improved revenue outcomes.

Colt

Sandra Palencia

Growth Marketing Manager