Case Study: Taylor & Hart achieves more personalized marketing and faster deal closure with SalesWings

How Taylor & Hart is using behavioral insights and Marketing Cloudto redefine the jewelry industry

Taylor & Hart, an award-winning jeweler, sought to enhance their personalization efforts after implementing Salesforce Marketing Cloud. Their challenge was a lack of visibility into customer website behavior, which prevented them from identifying content gaps and communicating with leads in a relevant and timely manner. They turned to the vendor, SalesWings, for a solution.

SalesWings implemented its website tracking to provide Taylor & Hart with 360-degree customer journey activity tracking. This solution unlocked behavioral insights, allowing the jeweler to segment leads and understand customer intent. While the implementation was noted as being in its infancy, SalesWings enabled the sales team to utilize rich insights to close deals easier and faster and to deploy highly personalized marketing communications.

Taylor & Hart

Danny Want

Product Owner