Case Study: Semler achieves 25% email click-through rate with SalesWings

How SalesWings helped Semler Automotive more than double their email CTR to 25% with real-time behavioral segmentation

Semler, a major automotive group and importer for Volkswagen, faced the challenge of creating targeted marketing campaigns without insights into how prospects were interacting with its website and car configurator. This lack of data resulted in impersonal messaging, low email engagement, and a low return on ad spend for the company. To address this, they turned to the vendor SalesWings and its solution for behavioral data collection.

By implementing SalesWings, Semler gained real-time behavioral data to build highly personalized email and advertising campaigns based on customer intent. This solution from SalesWings delivered exceptional results, including an 85% email open rate and a dramatic increase in click-through rate to 25%, up from a previous 11.1%, leading to stronger customer relationships and improved sales.

Semler

Morten Friis-Olsen

CMO & Head of Customer Experience