Case Study: Instituto San Ignacio de Loyola achieves 33% higher conversion rates with SalesWings

How SalesWings helped ISIL increased sales conversion rates by 33% with SalesWings

Instituto San Ignacio de Loyola (ISIL), a leading higher education institution in Peru, faced the challenge of manually qualifying a high volume of student leads, which resulted in subjective and inaccurate data that its commercial team did not trust. With a vast array of programs and long student research cycles, ISIL needed a way to identify the best moments to contact prospective students and cut through the noise while ensuring data compliance. To address this, they moved from Pardot to implement the SalesWings platform on Salesforce Marketing Cloud.

SalesWings provided an AI-driven predictive lead scoring model to gauge a prospect's urgency and interest in specific programs. This gave the sales and marketing teams trusted, real-time insights directly within Salesforce, allowing them to prioritize outreach and personalize communications. As a result of implementing SalesWings, ISIL increased its conversion rate of prospective students from 15% to 20%, representing a significant 33% improvement and fostering greater alignment between its sales and marketing teams.

Instituto San Ignacio de Loyola

Katia Garvich San Martin

Head of Technology Solutions