Case Study: Diversified Foodservice Supply achieves revenue growth with SalesWings

How SalesWings helped DFS get Sales & Marketing Alignment right

Diversified Foodservice Supply (DFS), a leader in the US restaurant supply industry, faced a significant challenge due to siloed sales and marketing teams. This disconnect resulted in unqualified leads being sent to sales, poorly personalized campaigns, and an inability to track customer behavior or campaign ROI. To address this, DFS partnered with SalesWings to gain real-time insights and align their revenue teams.

By implementing SalesWings, DFS integrated first-party intent data into Salesforce to qualify and prioritize leads effectively. This enabled personalized sales outreach and data-driven marketing campaigns. The results were substantial, including an abandoned cart campaign that generated $25,000 in additional revenue within six weeks, increased lead conversion rates, and finally created alignment between sales and marketing with shared KPIs.

Diversified Foodservice Supply

Rachel See

Vice President of Marketing