Case Study: Ocean Home achieves personalized Marketing Cloud journeys with SalesWings

How Ocean Home is using behavioral insights to build powerful personalized Marketing Cloud journey

Ocean Home, a prominent independent estate agent in Bristol, faced challenges in engaging customers early in their journey and personalizing marketing due to a lack of visibility into website visitor behavior. To maximize their Salesforce Marketing Cloud investment and adapt to a fast-moving market, they needed a solution to understand customer intent and timing.

The solution, provided by SalesWings, was their B2B Studio for Marketing Cloud. It delivered a 360-degree view of customer online journeys, allowing Ocean Home to segment data and create personalized, timely communications. SalesWings enabled the company to nurture leads sooner, progress them faster through the sales funnel, and ultimately increase customer acquisition, retention, and conversion rates.

Ocean Home

Andy Norris

Marketing Director